Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers' websites. It's part of the transformation of the ad-tech company as it prepares for a cookie-less world. Publicly-listed Criteo has seen its stock price suffer since the decline of the cookie--arguably the cornerstone of ad tech--accelerated...